How TurboFuel Helped a Luxury Property Management Company Acquire High-Value Clients with Meta Ads
About the Client
Our client is a leading luxury property management company based in the United States. They specialize in managing real estate assets valued at over $3 million, offering premium, white-glove management services to high-net-worth individuals. To support their growth goals, the company partnered with TurboFuel to launch a Meta (Facebook and Instagram) Lead Generation campaign.
Goals and Objectives
The primary objective was to generate high-quality leads from luxury property owners, while maintaining a cost-effective lead generation process.
Campaign Performance
- Campaign Period: January 2024 – April 2024
- Total Ad Spend: ~$3,960
- Total Leads Generated: 78
- Average Cost per Lead: ~$50
- Clients Closed: 10
- Target Properties: Valued at over $3 million
Key Strategies Implemented
- Creative Development
- Designed static images and video creatives specifically tailored for the luxury real estate market.
- Ad creatives emphasized professionalism, prestige, and trustworthiness.
- Precision Targeting on Meta Platforms
- Used advanced targeting techniques to reach high-net-worth property owners.
- Applied detailed behavioral and interest-based targeting, focusing on individuals who own or invest in luxury real estate.
- Daily Reporting and Campaign Optimization
- Delivered daily performance reports to closely monitor results and make real-time adjustments.
- Regularly optimized campaigns based on live data to ensure lead quality and cost efficiency.
- Collaboration with the Client’s Sales Team
- Leads were immediately passed to the client’s internal sales team for qualification and follow-up.
- Close collaboration resulted in a higher conversion rate and better alignment with the client’s expectations.
Key Takeaways
- Cost-Effective Lead Generation: Leads were delivered at an average cost of $50, perfectly aligned with the premium nature of the services.
- Strong Conversion Rates: 10 property management contracts were signed from just 78 leads, highlighting the high value of each client.
- Luxury Market Expertise: Successfully targeted a niche audience with tailored creative assets and personalized messaging.
Conclusion
Through a highly targeted Meta Ads strategy and close collaboration with the client’s sales team, TurboFuel helped a luxury property management company expand its portfolio with high-value clients. This case study showcases how combining creative excellence, precision targeting, and continuous optimization can drive exceptional results in specialized markets.
Looking to grow your premium services business? Contact TurboFuel today, and let’s build your success story together!
