Client LongDistance Moving
LongDistance Moving is a professional moving company specializing in interstate and long-distance relocations. The company helps clients move across vast distances, offering reliable and efficient moving solutions throughout the United States. To attract high-quality leads and improve conversion rates, they partnered with TurboFuel to develop a targeted Facebook Lead Generation campaign.
Goals and Objectives
The primary goal was to generate cost-effective, high-quality moving leads while keeping the customer acquisition cost below $500. TurboFuel focused on competitor analysis, offer optimization, and ad performance enhancements to achieve the lowest possible cost per lead.
Campaign Performance & Results
- Competitor Analysis & Offer Development
- Conducted in-depth research on competitors and their ad strategies.
- Developed unique and compelling offers that differentiated LongDistance Moving from the competition.
- Utilized urgency-driven and value-packed messaging to stimulate demand.
- Targeted Facebook Lead Generation Campaign
- Designed highly targeted ad campaigns focused on users actively planning interstate moves.
- Optimized ad placements to appear at the right time for the right audience.
- Leveraged custom audiences and lookalike audiences for maximum lead relevance.
- Landing Page & Lead Form Optimization
- Used Facebook native lead forms to simplify the lead capture process.
- Optimized landing pages with strong CTAs and trust-building elements.
- Conducted A/B testing on ad creatives and copy variations to enhance engagement.
- Budget Optimization & Performance Enhancements
- Continuously adjusted targeting parameters to reduce cost per lead.
- Utilized data-driven insights to increase engagement and conversion rates.
- Maintained a steady stream of high-quality leads at a lower-than-expected cost.
- Exceeded Client Expectations: The target customer acquisition cost was set at $500, but we achieved $300-$400.
- Efficient Lead Generation: Generated 73 high-quality leads at an average cost of $35 per lead.
- Strong ROI Potential: With an average moving service price of $5,000, even a small conversion rate resulted in a significant return on investment.
Through a strategic Facebook Lead Generation campaign, TurboFuel successfully helped LongDistance Moving acquire affordable, high-quality leads, leading to increased revenue and lower customer acquisition costs. This case study demonstrates the power of digital marketing strategies in the competitive moving industry.
Looking to scale your moving business with cost-effective lead generation? Contact TurboFuel today, and let's craft a custom strategy to fuel your business growth!
