How TurboFuel Scaled 5Star Appliance Repair with Google Ads
About the Client
5Star Appliance Repair is a leading appliance repair service operating in multiple major U.S. cities, including Los Angeles, Seattle, Miami, New York, San Diego, San Francisco, and San Jose. The company specializes in repairing high-end home appliances, providing exceptional service and quick response times. To drive more service bookings and expand their market reach, they partnered with TurboFuel for a Google Ads-powered growth strategy.
Goals and Objectives
The main objective was to generate a consistent flow of high-quality service bookings across all operating cities while maintaining an efficient return on ad spend (ROAS). TurboFuel was tasked with optimizing the campaigns to ensure maximum lead conversion and scalability.
Campaign Performance & Results
- Launch Date: February 2019
- Total Ad Spend: $1,100,000
- Total Revenue Generated: ~$4,500,000
- Average Ticket Size: $1,005
- Average ROAS: 4.5x
- Average CTR: 4%
Key Strategies Implemented:
- Multi-City Geo-Targeting & Localized Bidding
- Created custom campaigns for each city to optimize bids based on demand and competition.
- Adjusted ad schedules to align with peak booking hours in different locations.
- High-Intent Keyword Targeting & Negative Keyword Filtering
- Focused on high-converting search queries related to appliance repair services.
- Regularly updated negative keyword lists to reduce irrelevant clicks and improve conversion rates.
- Landing Page Optimization & A/B Testing
- Developed city-specific landing pages for localized messaging and trust-building.
- A/B tested different CTAs, lead forms, and layouts to maximize conversion rates.
- Ad Copy & Extension Optimization
- Created compelling, urgency-driven ad copy to encourage quick action.
- Utilized call extensions, structured snippets, and location extensions to improve engagement and conversion rates.
Key Takeaways
- Strong ROAS (4.5x): Every $1 spent on ads resulted in $4.50 in revenue.
- Consistent Lead Generation: Steady stream of service bookings across multiple cities.
- Optimized Click-Through Rate (4%): Targeted keyword strategies and optimized ad creatives contributed to a strong engagement rate.
Conclusion
Through a highly data-driven and city-specific Google Ads strategy, TurboFuel successfully helped 5Star Appliance Repair achieve massive growth and profitability across multiple competitive markets. This case study proves how effective PPC management can significantly scale a business in the appliance repair industry.
Want to achieve similar results? Contact TurboFuel today, and let’s craft a custom strategy to fuel your business growth!
